In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the […]
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn
The Exciting Future of Advertising After Cookies Read More »
Programmatic advertising has exploded in popularity thanks to its ability to use data and automation to target specific audiences and buy digital ad space. Now, artificial intelligence and marketing automation aim to optimize programmatic buying even further. In this post, we’ll look at what programmatic advertising is, the impact AI and automation will have on
How AI and Automation Are Revolutionizing Programmatic Advertising Read More »
Getting your online ads seen by your ideal customers is a crucial part of digital marketing. With data targeting, advertisers now have more options than ever to ensure promotions reach relevant audiences. What is Data Targeting for Digital Advertising? Data targeting refers to using different types of audience data signals to serve ads to specific
How Data Targeting Helps Your Ads Reach the Right Audience Read More »
Programmatic advertising has become an essential component of digital marketing for senior living operators. By leveraging data and automation, programmatic allows providers to precisely target ads to motivate high-intent prospects. As competition for residents increases, facilities that effectively use programmatic enjoy a strategic advantage in driving leads and tours. What is Programmatic Advertising? Programmatic advertising
Leveraging Programmatic Advertising to Reach Senior Living Prospects Read More »
