Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1% […]
Preparing For A Cookieless Future in Digital Advertising Read More »
Conquesting has been around for centuries. The Aztecs, Incas, Egypt, Babylonia all were actively conquesting at times throughout their reign. Conquesting, in advertising, is deploying an advertisement for products or services adjacent to editorial content, searches, or ads of a competitor. In ancient times, conquesting was popular because civilizations had spent a significant amount of
Why Competitor Conquesting Works (& Tips) Read More »
Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These
Stop Using Google Analytics For Attribution Read More »
What Is Multi-Channel Marketing? Multi-channel is having a unified message across all channels and consciously utilizing multiple marketing channels to promote your brand and engage with consumers. Customers have different preferences, and you give them that option. That sounds like more work than single-channel marketing. Depending on how you approach it, it can be. But
The Data Behind Running Multiple Channels Read More »
Quick Backstory This past summer, as we were all battling COVID and the COVID quarantine, we were able to head to Southern Utah in a COVID-safe way. We had a guide, but he had a system fine-tuned on how to hike in the outdoors (very remote). It was a much-needed break. We went to one
3 Large Problems in 2021 Marketing Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
There are so many targeting options in programmatic. When we share the targeting options that we can offer through programmatic, the problem is not usually that people are disenchanted with those options. Actually, most people we share programmatic targeting options are a bit overwhelmed and are not sure where to start within programmatic. Many people
3 Ways to Get Started in Programmatic Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there. I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am
The Vital Role of Brand Awareness in Direct Response Read More »
Many are often confused by what native advertising is OR what they can do to set-up native-oriented creative. We will cover: What native advertising is Why native advertising can work so well A fairly-universal advertising approach you can take to test native advertising First, let’s talk about native advertising. The easiest way to define native
What Are Native Ads + A Proven Approach Read More »
