Demographic

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports […]

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Drive More Customers with Connected TV and Smart Marketing

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

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The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024

Ad Formats, Analytics, Demographic, Digital Marketing, Experts, Performance, Programmatic, Targeting /

In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite

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Oracle Exits the Advertising Business: Implications and Industry Shifts

Data Targeting, Marketing, Programmatic /

The digital advertising landscape has undergone significant transformations over the years, driven by technological advancements and shifting consumer behaviors. One of the most critical changes recently came from Oracle, which announced its exit from the advertising business. This decision marks a pivotal moment in the industry and has implications for companies relying on Oracle’s advertising

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Understanding Programmatic Advertising: A Comprehensive Guide

Ads, Data Targeting, Marketing, Programmatic, Real-Time Bidding, SSPs /

Introduction: In today’s fast-paced digital marketing world, programmatic advertising has become vital for reaching the right audience at the right time. Programmatic, which automates the buying and selling digital ad space, has transformed the industry by making ad campaigns more efficient, precise, and scalable. Unlike traditional methods, which often involve time-consuming negotiations and broad targeting,

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic /

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of

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How Data Targeting Helps Your Ads Reach the Right Audience

Data Targeting /

Getting your online ads seen by your ideal customers is a crucial part of digital marketing. With data targeting, advertisers now have more options than ever to ensure promotions reach relevant audiences. What is Data Targeting for Digital Advertising? Data targeting refers to using different types of audience data signals to serve ads to specific

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Mastering B2B Demographic Targeting with Programmatic Advertising

Demographic /

In the dynamic world of B2B advertising, reaching the right individuals with tailored messaging is crucial for campaign success. While platforms like LinkedIn have long been a staple for B2B marketers, solely relying on them for audience targeting limits the potential for reaching a broader and more diverse pool of prospects. With LinkedIN ads you

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Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising

Demographic, Programmatic, Targeting /

Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be.  THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location  One of the three

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