Performance

Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

Ads, Audience Targeting, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting /

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.  […]

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Top 3 Reasons to Run TV Alongside Digital Ads

Display, Measurement, Performance, TV /

Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first

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