Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time.
PRE-ROLL
Video ads that play before free content on sites like Yahoo!, The Weather Channel and many news websites.
MID-ROLL
Video ads that play in the middle of a video. Mid-roll ads usually work well with longer videos, like television episodes.
INTERSTITIAL ADS
Video ads that play in-app, often between rounds or levels of a game.
PREMIUM PUBLISHERS
LET’S LOOK AT SOME STATS
- 55% of U.S. Internet users watch online videos every day.
- 78% of U.S. internet users watch online videos every week.
- Each month, users are exposed to 32.2 videos
- 4X as many customers would rather watch a video about a product than read about it.
- 95% of a message is retained when watching a video.
- 85% of adults (ages 18-49) use multiple devices at the same time.
- In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets.
- Mobile video consumption has grown about 10% each year since 2013.
OKAY, VIDEO IS POPULAR BUT WHAT ABOUT VIDEO ADS?
- 80% of internet users recall watching a video ad in the past 30 days.
- 46% took action
- 22% visited the website named in the ad
- 15% visited the business in the ad
- 12% purchased the product in the ad
Have Video Assets?
Investment in video creatives can be high, but with so many ways to utilize video assets with programmatic advertising, your investment will have many ways to drive growth. Ask us for a custom media plan to show how you can utilize your current assets in new ways.
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