Streaming advertising is changing fast. For years, platforms like Netflix, Hulu, Disney+, and Peacock were mainly seen as places for big brand awareness campaigns. Brands could reach people watching premium shows and movies, but buying those ads often felt separate from the rest of digital advertising. Now, that gap is starting to close. Netflix is […]
Netflix Shows How Streaming Is Becoming More Programmatic Read More »
In a recent episode of the Give a Sit Podcast, hosted by Wes Israelsson, Jessica Chase, founder of Above the Fold, joins the conversation from Snowbird Mountain in Utah for a unique, outdoor discussion on resilience, growth, and building a meaningful career. Unlike a traditional studio interview, Give a Sit blends business conversations with real-world
Podcast Edition: Business, Resilience, and Marketing That Connects Read More »
When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver
Programmatic Growth Strategy for Long Sales Cycles Read More »
In today’s omnichannel retail environment, consumers rarely follow a straight path to purchase. They research products online, compare prices on mobile devices, and often complete their transactions in physical stores. For brands with nationwide retail partners, the challenge lies in connecting these digital touchpoints to real-world sales performance. A premium nutritional supplement brand faced this
Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales Read More »
In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they
Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth Read More »
Are you tired of investing money in digital ads that don’t deliver results? Programmatic advertising promises a better way—precision targeting, real-time optimization, and maximum return on investment (ROI). But let’s face it: navigating the world of DSPs, DMPs, and bidding algorithms can feel like rocket science. That’s where an advertising agency comes in as your
How Partnering with an Advertising Agency Can Maximize Your Programmatic Advertising ROI Read More »
We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on Agentic Shift, hosted by David Rodnitzky—founder of 3Q Digital and a leading advisor to marketing agency founders. In this episode, Jessica dives into the transformative impact of programmatic advertising on modern marketing strategy. Agentic Shift is a go-to resource for
Podcast Edition: Agentic Shift with David Rodnitzky Read More »
In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors
The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback Read More »
Are your ads reaching the right audience, or will your budget be wasted? Programmatic advertising uses real-time data and AI-driven automation to deliver highly targeted, cost-effective campaigns. In the latest Corner Your Market podcast, host Shailesh Ghimire talks with expert Jessica Chase about how businesses leverage this powerful tool to maximize reach, boost ROI, and
Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
