Full Funnel

Drive More Customers with Connected TV and Smart Marketing

Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels […]

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Spotify’s New Ad Exchange: A Game Changer for Digital Advertising

Ads, Marketing, Programmatic, Spotify Ad Exchange, SSPs, Targeting /

Key Takeaways Spotify has introduced a new platform, developed in collaboration with The Trade Desk, that allows advertisers to connect directly with its advertising inventory. Above The Fold has access to this platform, which simplifies the advertising process on Spotify and helps reduce costs. The new system caters to providing accessibility to Spotify inventory using

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Navigating the Post-Cookie World: Why Marketing Mix Modeling is the Key to Holistic Performance Tracking

Uncategorized /

The deprecation of cookies has upended the world of digital marketing, and the ripple effects are undeniable. Marketers relying on Google Analytics (GA4) for tracking have grappled with a system many describe as “clunky” at best. The shift has forced teams to rethink how they gather and interpret performance data, often turning to back-end systems

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Podcast Edition: Programmatic Media Unleashed with Jessica Chase | The Strategic Expert Show

Marketing, Programmatic, Targeting /

We’re excited to announce that Jessica Chase, CEO of Above the Fold, recently joined The Strategic Expert Show, hosted by Matthew Aston of Millionaire Makers. In the latest episode, titled “Programmatic Media Unleashed with Jessica Chase,” Jessica shares her deep insights into the world of programmatic media and how this approach can transform digital advertising.

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Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase

Audience Targeting, Measurement, Programmatic, Targeting /

Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is

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The Benefits of Programmatic Advertising: Why It’s a Game-Changer

Ads, Marketing, Performance, Programmatic, Targeting /

Introduction In today’s fast-paced digital world, the evolution of how businesses advertise has been nothing short of dramatic. One of the most significant changes is the rise of programmatic advertising. This innovative approach, which you’ve likely heard about if you’ve been in the marketing game for a while, is a game-changer. But what sets programmatic

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The Power of Recency & Frequency: The Basics for Programmatic

Analytics, Performance, Programmatic, Targeting /

In the dynamic realm of programmatic advertising, where algorithms and data analytics dictate ad placements in real time, the strategic interplay between frequency and recency emerges as a cornerstone of campaign success. As marketers navigate the ever-evolving digital landscape, understanding how to wield the power of frequency and recency becomes pivotal. These metrics not only

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A True Media Mix in Performance Marketing

Ad Formats, Ads, Awareness, Digital Marketing, Google, Marketing, Measurement, Performance, Programmatic /

Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least  22% more conversions? Today, let’s take the time to  explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.

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Programmatic Out-of-Home Ad Spending Takes Off in the US

Ad Formats, Ads, Awareness, Digital Marketing, Marketing, Measurement, Performance /

As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to

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The Exciting Future of Advertising After Cookies

Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn

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