We’re excited to announce that Jessica Chase, CEO of Above the Fold, recently joined The Strategic Expert Show, hosted by Matthew Aston of Millionaire Makers. In the latest episode, titled “Programmatic Media Unleashed with Jessica Chase,” Jessica shares her deep insights into the world of programmatic media and how this approach can transform digital advertising. […]
Introduction: In today’s fast-paced digital marketing world, programmatic advertising has become vital for reaching the right audience at the right time. Programmatic, which automates the buying and selling digital ad space, has transformed the industry by making ad campaigns more efficient, precise, and scalable. Unlike traditional methods, which often involve time-consuming negotiations and broad targeting,
Understanding Programmatic Advertising: A Comprehensive Guide Read More »
Introduction In today’s fast-paced digital world, the evolution of how businesses advertise has been nothing short of dramatic. One of the most significant changes is the rise of programmatic advertising. This innovative approach, which you’ve likely heard about if you’ve been in the marketing game for a while, is a game-changer. But what sets programmatic
The Benefits of Programmatic Advertising: Why It’s a Game-Changer Read More »
Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of
Are You Reaching Your Ideal Customers Beyond Google and Facebook? Read More »
In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.
A True Media Mix in Performance Marketing Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn
The Exciting Future of Advertising After Cookies Read More »
Programmatic advertising has exploded in popularity thanks to its ability to use data and automation to target specific audiences and buy digital ad space. Now, artificial intelligence and marketing automation aim to optimize programmatic buying even further. In this post, we’ll look at what programmatic advertising is, the impact AI and automation will have on
How AI and Automation Are Revolutionizing Programmatic Advertising Read More »
Programmatic advertising has been a staple in enterprise and medium and large businesses, particularly in the B2C space, for many years. In more recent years, programmatic agencies and buying platforms and strategies have become more accessible to smaller businesses. Above The Fold helps small and medium business to access premiere inventory and ad formats for
Is Programmatic Advertising A Good Fit For Small Businesses? Read More »
