Successfully scaling an organization requires more than simply capturing demand. In order to build a brand of meaningful size, it is important to consider all areas of the funnel – upper funnel marketing (Awareness), the middle of the funnel (Interest), and the lower part of the funnel (Convert). Is it enough to rely on one […]
Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns Read More »
Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own. 41% of Americans lost confidence in their doctors during the pandemic 17% are considering switching doctors from current providers
One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we
Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies Read More »
In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,
FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like? Read More »
On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021. Christopher Claflin (@christopherclaflin) did a great job of
The Meta Implosion & How Programmatic Advertising Can Fill the Gap Read More »
5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home. Most
5 Programmatic Ad Strategies for Luxury Real Estate Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
Google ads charges a premium for clicks. Programmatic advertising can provide equal quality at a high volume for a fraction of the cost. We’ll explain why this is so important for the advertising of Personal Injury & Legal Services. While there are several industries that come with a high cost per click on Google, one
The Unnecessary Expenses of Personal Injury Advertising Read More »
Geofencing is defined as creating a virtual geographic boundary around an area by means of Global Positioning System (GPS) or Radio-Frequency Identification (RFID) technology. Most people have heard of GPS, but RFID is usually a new concept. RFID occurs when a smartphone emits a radio wave via it’s bluetooth chip. This then enables software to
Addressable Geofencing Explained Read More »
All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started
What In The World Is Programmatic Advertising??? Read More »
