Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1% […]
Preparing For A Cookieless Future in Digital Advertising Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from
Marketing copy can be hard to come up with on the fly. Suddenly you need to create an ad for Google, a television spot, or the latest native ad piece but your creativity seizes up. This solution sounds too easy, but it’s especially effective. The best part is that the ad copy this produces isn’t
Marketing Copy Hack Read More »
