Behavioral Targeting

Maximizing the Impact of Media Mix Models: Best Practices

Ads, Behavioral Targeting, Programmatic /

As a marketer, understanding the effectiveness of different marketing investments is crucial. Media Mix Models (MMM) provide insights into the performance of your marketing strategies, helping you make informed decisions for future campaigns. By following these best practices, you can enhance the accuracy and reliability of your media mix models, leading to more effective marketing […]

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The Exciting Future of Advertising After Cookies

Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn

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targeting your ideal audience once cookies are no longer used - you have options

What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era

Audience Targeting, Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do

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Harnessing B2B Behavioral Targeting with Programmatic Advertising

Behavioral Targeting /

In the realm of B2B marketing, the ability to target users who are actively searching for services, researching competitors, or displaying relevant behaviors is a game-changer. Traditionally, B2B marketers have faced challenges in reaching their desired audience in a timely and effective manner. Waiting for potential customers to log in to platforms like LinkedIn to

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