Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and […]
As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s
4 Ways To Benefit From Programmatic Podcast Advertising Read More »
Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s
Frequent Questions about Programmatic Advertising for E-Commerce Brands Read More »
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Podcast Edition: Insights From Building a Programmatic Advertising Agency Read More »
The following case study describes how Above The Fold recently helped a startup seeing investors to use programmatic advertising tactics to show growth capabilities in test markets. Above The Fold created brand familiarity through location and behavioral targeting and then aligned paid search marketing to capture traffic seeking the service. This successfully resulted in additional
Case Study: Helping Start-up Drive Growth To Attract Investors Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green,
Are Marketers Too Focused on ROI? Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
