Understanding the transformative impact of programmatic advertising, especially in the realm of Connected TV (CTV), is pivotal for both national and local advertisers. Historically, linear TV advertising has posed considerable challenges for smaller local businesses due to various factors. Firstly, the creation of high-quality, engaging advertising content has traditionally been quite expensive for businesses/local advertisers. […]
CTV for Local Advertisers Read More »
The explosive growth of Connected TV (Referred to as CTV or OTT) helps solve a major problem for marketers – reaching their target audience in a highly effective and personalized way. With the rise of programmatic advertising and the emergence of AVODs (Read on to learn about AVODs), CTV has become a highly effective platform
The Explosive Growth of Connected TV (CTV) Read More »
Are you looking to expand your advertising reach and tap into a rapidly growing audience? Consider Connected TV advertising. With more and more consumers cutting the cord and shifting to streaming services, Connected TV offers an exciting opportunity for businesses to reach a captive and engaged audience. Take advantage of the power of TV advertising
