Data Targeting

From the Field to the Screen: Programmatic and CTV’s Big Win in Sports

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding, Small Business, Targeting /

Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports […]

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Drive More Customers with Connected TV and Smart Marketing

Leave a Comment / Audience Targeting, Connected TV, Data Targeting, Digital Marketing, Marketing, Measurement, Programmatic, Real-Time Bidding, Targeting /

As the digital landscape continues evolving, Connected TV (CTV) has emerged as a transformative force in advertising. Its integration into broader media strategies significantly amplifies its effectiveness, offering unprecedented opportunities to enhance brand visibility and drive tangible business results. A recent AdAge custom webcast explored how CTV can be strategically used alongside other media channels

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Oracle Exits the Advertising Business: Implications and Industry Shifts

Data Targeting, Marketing, Programmatic /

The digital advertising landscape has undergone significant transformations over the years, driven by technological advancements and shifting consumer behaviors. One of the most critical changes recently came from Oracle, which announced its exit from the advertising business. This decision marks a pivotal moment in the industry and has implications for companies relying on Oracle’s advertising

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Understanding Programmatic Advertising: A Comprehensive Guide

Ads, Data Targeting, Marketing, Programmatic, Real-Time Bidding, SSPs /

Introduction: In today’s fast-paced digital marketing world, programmatic advertising has become vital for reaching the right audience at the right time. Programmatic, which automates the buying and selling digital ad space, has transformed the industry by making ad campaigns more efficient, precise, and scalable. Unlike traditional methods, which often involve time-consuming negotiations and broad targeting,

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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How Data Targeting Helps Your Ads Reach the Right Audience

Data Targeting /

Getting your online ads seen by your ideal customers is a crucial part of digital marketing. With data targeting, advertisers now have more options than ever to ensure promotions reach relevant audiences. What is Data Targeting for Digital Advertising? Data targeting refers to using different types of audience data signals to serve ads to specific

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