Audience Targeting

Walled Gardens and Advertising - Should I Run Ads in a Walled Garden?

Advertising in Walled Gardens – The Only Way?

Ads, Audience Targeting, Brand, Display, Performance, Programmatic, Targeting /

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech […]

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Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

Ads, Audience Targeting, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting /

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. 

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