Full Funnel

Is Programmatic Advertising A Good Fit For Small Businesses?

Small Business /

Programmatic advertising has been a staple in enterprise and medium and large businesses, particularly in the B2C space, for many years. In more recent years, programmatic agencies and buying platforms and strategies have become more accessible to smaller businesses. Above The Fold helps small and medium business to access premiere inventory and ad formats for […]

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Leveraging Programmatic Advertising to Reach Senior Living Prospects

Programmatic /

Programmatic advertising has become an essential component of digital marketing for senior living operators. By leveraging data and automation, programmatic allows providers to precisely target ads to motivate high-intent prospects. As competition for residents increases, facilities that effectively use programmatic enjoy a strategic advantage in driving leads and tours. What is Programmatic Advertising? Programmatic advertising

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Experts

Why You Should Integrate Programmatic Into Your Performance Marketing Strategy

Ads, Digital Marketing, Marketing, Programmatic /

Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing

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Expanding Horizons: Exploring the Diverse Ad Formats of Programmatic Advertising for B2B Marketers

Ad Formats /

B2B marketers face a common challenge: how to effectively reach their target individuals and companies amidst the overwhelming sea of online advertising options. While display retargeting has long been a go-to strategy for businesses, there is a prevailing misconception that programmatic advertising merely revolves around this format.  However, programmatic advertising is a multifaceted and comprehensive

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Harnessing B2B Behavioral Targeting with Programmatic Advertising

Behavioral Targeting /

In the realm of B2B marketing, the ability to target users who are actively searching for services, researching competitors, or displaying relevant behaviors is a game-changer. Traditionally, B2B marketers have faced challenges in reaching their desired audience in a timely and effective manner. Waiting for potential customers to log in to platforms like LinkedIn to

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Mastering B2B Demographic Targeting with Programmatic Advertising

Demographic /

In the dynamic world of B2B advertising, reaching the right individuals with tailored messaging is crucial for campaign success. While platforms like LinkedIn have long been a staple for B2B marketers, solely relying on them for audience targeting limits the potential for reaching a broader and more diverse pool of prospects. With LinkedIN ads you

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Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising

location targeting /

In the realm of B2B advertising, location targeting has emerged as a powerful tool to connect with the right audience in the right place. Programmatic advertising offers a range of options to target B2B audiences based on their work locations, residential areas, and even specific addresses. This article will delve into the benefits and needs

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ecommerce advertising with programmatic display

Frequent Questions about Programmatic Advertising for E-Commerce Brands

Awareness, Brand, Programmatic /

Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s

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Podcast Edition: Insights From Building a Programmatic Advertising Agency

Awareness, Brand, Experts, Programmatic, Small Business /

Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast  “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring

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credit union advertising for instore visits

Credit Union Advertising for Foot Traffic and Digital Conversions

Credit Unions and Banks, Geofence, Programmatic /

Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks

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