Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a few feet or as large as an entire city, and it allows you to deliver targeted ads to people who enter or exit a designated area.
Geofencing is most often used in marketing to send an ad to a user through an app or websites they visit on their device. This can be in the form of a promotion, sale or a simple reminder to drop in – anything to retarget and get in front of the potential customer. With programmatic, this is taken one step further by making sure these geofenced ads are reaching exactly who they need to be in front of. With the right strategy and targeting, geofencing with programmatic can help you drive more traffic to your business and even increase your ROI.
IDEAS FOR UTILIZING GEOFENCING
Geofencing has become an increasingly popular and effective technique for marketers and business owners to target potential customers based on their location. Whether it’s setting up virtual boundaries around your competitors’ locations, trade shows and events, corporate buildings and headquarters, or even lifestyle-specific locations like gyms and coffee shops, geofencing has a wide range of applications that can help businesses drive more traffic, generate leads, and increase brand awareness. In this article, we’ll take a closer look at the top geofencing strategies for different industries and how you can leverage programmatic advertising to reach your desired audience in 2023.
Geofence Competitor Locations
One way to really utilize geofencing in programmatic, is by setting up a virtual boundary around your competitors’ locations. By doing so, you can target potential customers who are in close proximity to/visiting your competitors and deliver ads that highlight your unique selling points or promotional offers. This strategy is particularly effective if you offer a similar product or service but want to differentiate yourself from the competition and drive more customers to your business.
If you’re exhibiting/have a booth at a trade show or event, you can create a geofence around the venue and target ads to attendees who are within the boundary. This way, you can drive more traffic to your booth and even increase your chances of generating leads that way.
Another smart way to utilize geofencing in this way, is to geofence events and conferences that you believe your target audience will be at. That way, even if you don’t have a booth, you’re still getting in front of who you want to be serving ads to.
Geofence Corporate buildings/headquarters
If you’re looking for a way to target decision-makers and key executives, geofencing corporate buildings and headquarters is a smart strategy. By setting up a geofence around these locations, you can deliver targeted ads to people who work in or are maybe just visiting these buildings.
For example, a B2B software company can geofence around the headquarters of a target company and deliver ads that showcase how their product can streamline operations and improve productivity. This approach can help the software company build brand awareness and generate interest among decision-makers who may not have been aware of their product before.
Geofence location to align with target customer interests and lifestyle
Geofencing according to “lifestyle” is a clever way to leverage programmatic advertising to reach your desired audience. By defining a geofence around specific locations where your target audience may be spending their time, such as gyms, coffee shops, parks, or theaters you can create this lifestyle-based audience segment.
For example – if you are a health supplement brand, you could geofence around gym locations and target gym-goers with ads promoting your products. Geofencing by lifestyle is a powerful tool that allows brands to target their audience based on real-world behavior and interests.
Geofencing through programmatic allows you to target your audience based on their real-world behavior and location patterns. By creating highly targeted geofences around specific locations, you can deliver personalized ads to people who are most likely to be interested in your products or services. If you’re looking for a way to take your advertising to the next level with highly targeted ads, geofencing with Above The Fold is definitely worth considering.
In conclusion, geofencing is a powerful tool that has the potential to revolutionize your marketing strategy in 2023. By setting up virtual boundaries around specific locations and leveraging programmatic advertising, you can target potential customers in a more effective and efficient way. Whether you’re looking to differentiate yourself from the competition, drive more traffic to your booth at trade shows and events, target decision-makers and key executives, or even reach your desired audience based on their lifestyle, geofencing offers a wide range of opportunities for businesses of all sizes and industries. So don’t miss out on this game-changing technique and start implementing geofencing in your marketing strategy today.
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