Display Archives - Above the fold

Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth

Awareness, Behavioral Targeting, Connected TV, Data Targeting, Display, Experts, Measurement, Performance, Programmatic, Real-Time Bidding, TV / Gabe Rehmer

In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they […]

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How Partnering with an Advertising Agency Can Maximize Your Programmatic Advertising ROI

Digital Marketing, Display, Experts, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding / Gabe Rehmer

Are you tired of investing money in digital ads that don’t deliver results? Programmatic advertising promises a better way—precision targeting, real-time optimization, and maximum return on investment (ROI). But let’s face it: navigating the world of DSPs, DMPs, and bidding algorithms can feel like rocket science. That’s where an advertising agency comes in as your

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How Programmatic Advertising Is Evolving in 2025 (And What It Means for Your Brand)

AI, Artificial Intelligence, Contextual, Data Targeting, Demographic, Display, Marketing, Programmatic, Real-Time Bidding, Real-Time Bidding, Targeting / Gabe Rehmer

Programmatic advertising has revolutionized digital marketing over the past decade, enabling brands to reach audiences with unprecedented precision and scale. Yet, as we move through 2025, the programmatic landscape is undergoing one of its most significant transformations ever. Driven by evolving privacy regulations, technological innovation, and shifting market dynamics, the future of programmatic advertising promises

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The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback

Ads, Analytics, Behavioral Targeting, Connected TV, Data Targeting, Digital Marketing, Display, Programmatic / Gabe Rehmer

In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors

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Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN)

Ad Formats, Display, Programmatic / Jessica Chase

The world of digital advertising is evolving at breakneck speeds, with programmatic advertising emerging as a leading force in media spending and opportunities. The industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control. Programmatic advertising offers precisely that, which is why

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Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized / Josh Aston

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic / Jessica Chase

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV / Jessica Chase

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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Invaluable Data Is At Your Fingertips

Ads, Awareness, Brand, Demographic, Display, Marketing, Native, Programmatic, Targeting, TV / Jessica Chase

Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the

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Advertising in Walled Gardens – The Only Way?

Ads, Audience Targeting, Brand, Display, Performance, Programmatic, Targeting / Jessica Chase

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

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