Display Archives - Above the fold

The Trade Desk’s Comeback: Strategies for Rebounding After a Q4 Setback

Leave a Comment / Ads, Analytics, Behavioral Targeting, Connected TV, Data Targeting, Digital Marketing, Display, Programmatic / Gabe Rehmer

In the fast-paced world of digital advertising, even the most successful companies can encounter unexpected challenges. The Trade Desk, a prominent demand-side platform (DSP), recently faced such a challenge when it reported a revenue shortfall for the fourth quarter of 2024—its first miss since going public in 2016. This development has raised concerns among investors […]

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Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN)

Ad Formats, Display, Programmatic / Jessica Chase

The world of digital advertising is evolving at breakneck speeds, with programmatic advertising emerging as a leading force in media spending and opportunities. The industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control. Programmatic advertising offers precisely that, which is why

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Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized / Josh Aston

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic / Jessica Chase

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV / Jessica Chase

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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Invaluable Data Is At Your Fingertips

Ads, Awareness, Brand, Demographic, Display, Marketing, Native, Programmatic, Targeting, TV / Jessica Chase

Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the

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Advertising in Walled Gardens – The Only Way?

Ads, Audience Targeting, Brand, Display, Performance, Programmatic, Targeting / Jessica Chase

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

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Hyper-Targeting With Programmatic

Ads, Audience Targeting, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting / Jessica Chase

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.

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Geofencing Advertising is a Game Changer: Eliminate Wasted Ad Spend, Get More Targeted, Access Offline Foot Traffic Data

Geofencing Advertising: Eliminate Wasted Ad Spend, Get More Targeted, Access Offline Foot Traffic Data

Ads, Display, Goals, Measurement, Programmatic, Targeting / Jessica Chase

Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. Using polygon precision technology, we can

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Top 3 Reasons to Run TV Alongside Digital Ads

Display, Measurement, Performance, TV / Josh Aston

Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first

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