Audience Targeting

Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase

Audience Targeting, Measurement, Programmatic, Targeting /

Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is […]

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The Future of CTV: Powered by Commerce Media Data

Analytics, Artificial Intelligence, Audience Targeting, Connected TV, Data Targeting, Demographic, Digital Marketing, Marketing, Programmatic, Targeting /

The convergence of Connected TV (CTV) and commerce media data is reshaping the advertising landscape. This article explores how this integration drives efficiency and effectiveness in targeting and measurement, offering unprecedented opportunities for advertisers and brands. What Is Commerce Data Commerce data is a robust set of purchase and intent data that provides deep insights

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B2B Marketing Trends – AI And Programmatic Media

AI, Artificial Intelligence, Audience Targeting, B2B, Programmatic, Small Business /

In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the

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Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic /

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of

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targeting your ideal audience once cookies are no longer used - you have options

What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era

Audience Targeting, Behavioral Targeting, Connected TV, Contextual, Cookies, Geofence, Privacy, Unified ID /

In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do

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What is Keyword-Level Search Retargeting?

Ad Formats, Ads, Audience Targeting, Geofence, Marketing, Measurement, Performance, Programmatic, Search /

At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING  In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search

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Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising

Audience Targeting, Digital Marketing, Targeting /

In the realm of advertising, particularly in the B2B landscape, understanding and defining your audience is a critical first step. B2B marketing presents unique challenges, as it requires targeting a specific and discerning audience that can greatly impact the success of your product or service.  By gaining a deep understanding of this audience, you can

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Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era

Audience Targeting, Google, Measurement, Programmatic /

A Case Study of Disney and Unified ID 2.0 With the planned deprecation of third-party cookies next year, big publishers like Disney and Paramount have been exploring alternative identity solutions like Unified ID 2.0 (UID2). The Trade Desk, which developed the program, has successfully signed up a host of partners to support UID 2.0. However,

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audio and podcast advertising options with programmatic

4 Ways To Benefit From Programmatic Podcast Advertising

Ad Formats, Audience Targeting, Audio Advertising, Awareness, Brand, Programmatic /

As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s

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targeted political advertising

Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audience Targeting, Awareness, Demographic, Geofence /

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about

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