What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku, […]
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Ok, I promise this article is about programmatic marketing. But it’s also about greatness. I’m not a Lakers fan, I’m not a Lebron James fan, and that’s not going to change. But I respect Lebron James. I’m a huge Utah Jazz fan, but I have to respect the play of Lebron James. The most amazing
Put the Ball Right Where Your Customers Want It Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%
Preparing For A Cookieless Future in Digital Advertising Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from
What is programmatic in 2021? As we speak with many business leaders or marketing managers, I would say the majority are not sure what programmatic means in terms of targeting OR have incomplete knowledge of the capabilities possible with this practical approach in marketing. Programmatic – technology that uses automation to help marketers make online ad
What is programmatic in 2021? Read More »
