Targeting

Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising

Audience Targeting, Digital Marketing, Targeting /

In the realm of advertising, particularly in the B2B landscape, understanding and defining your audience is a critical first step. B2B marketing presents unique challenges, as it requires targeting a specific and discerning audience that can greatly impact the success of your product or service.  By gaining a deep understanding of this audience, you can […]

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Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era

Audience Targeting, Google, Measurement, Programmatic /

A Case Study of Disney and Unified ID 2.0 With the planned deprecation of third-party cookies next year, big publishers like Disney and Paramount have been exploring alternative identity solutions like Unified ID 2.0 (UID2). The Trade Desk, which developed the program, has successfully signed up a host of partners to support UID 2.0. However,

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audio and podcast advertising options with programmatic

4 Ways To Benefit From Programmatic Podcast Advertising

Ad Formats, Audience Targeting, Audio Advertising, Awareness, Brand, Programmatic /

As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s

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Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising

Demographic, Programmatic, Targeting /

Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be.  THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location  One of the three

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customer targeting for q4

Expand Revenue Potential in Q4 with Programmatic Behavior Targeting

Programmatic, Targeting, TV /

October is seen as kick-off for the last quarter of the year, driven by the holiday season shopping frenzy. Not only is October the start of the busiest season for retailers, but it offers the final push for audience testing and optimizations to make sure campaigns are as efficient as possible. What Did We See

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programmatic advertising for recruitment

4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants

Marketing, Recruitment, Targeting /

Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS

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3 Ways to Utilize Native Advertising to Increase Purchase Intent

Ads, Native, Targeting /

Market to Your Target Audience on a More Personalized Level  Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the

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targeted political advertising

Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audience Targeting, Awareness, Demographic, Geofence /

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about

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