The explosive growth of Connected TV (Referred to as CTV or OTT) helps solve a major problem for marketers – reaching their target audience in a highly effective and personalized way. With the rise of programmatic advertising and the emergence of AVODs (Read on to learn about AVODs), CTV has become a highly effective platform […]
The Explosive Growth of Connected TV (CTV) Read More »
Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a
Quick Guide To Geofencing Strategies for SMB Businesses Across Industries Read More »
The world of digital advertising is evolving at breakneck speeds, with programmatic advertising emerging as a leading force in media spending and opportunities. The industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control. Programmatic advertising offers precisely that, which is why
As 2023 progresses, the advertising landscape is becoming increasingly competitive and challenging. Advertisers are under pressure to maximize their return on investment and make every ad dollar count. With the world still recovering from the impact of the current business environment, it’s crucial for companies to stay ahead of the curve and stay connected with
Are you looking to expand your advertising reach and tap into a rapidly growing audience? Consider Connected TV advertising. With more and more consumers cutting the cord and shifting to streaming services, Connected TV offers an exciting opportunity for businesses to reach a captive and engaged audience. Take advantage of the power of TV advertising
If you utilize Google Analytics Universal Analytics (UA) for any type of website insight, the time to upgrade your tracking to GA4 is now! The digital landscape is constantly changing, and staying ahead in technology and data tracking is crucial for success. Google’s new GA4 platform takes this free tool up a few steps with
Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and
As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s
4 Ways To Benefit From Programmatic Podcast Advertising Read More »
Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be. THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location One of the three
Service and community are important to us as individuals and as a business here at Above The Fold. We understand the value of community and what it means to contribute – so we aim to make it a large part of our culture. To help accomplish this goal, each quarter we get out into the
