Blog
Programmatic Advertising Industry Articles and Business Insights.
- Spotify’s New Ad Exchange: A Game Changer for Digital Advertising
- Navigating the Post-Cookie World: Why Marketing Mix Modeling is the Key to Holistic Performance Tracking
- Podcast Edition: Programmatic Media Unleashed with Jessica Chase | The Strategic Expert Show
- The Evolution of Ad Spending: A Closer Look at US Offline vs. Online Ad and Marketing Trends for 2023 & 2024
- Podcast Edition: From High School Hoops to Programmatic Advertising With Jessica Chase
- The Impact of Google’s Search Ruling on Advertisers and the Future of Digital Advertising
- Oracle Exits the Advertising Business: Implications and Industry Shifts
- Understanding Programmatic Advertising: A Comprehensive Guide
- Connected TV (CTV): A Game-Changer in the Advertising World
- Real-Time Bidding (RTB): The Backbone of Programmatic Advertising
- The Benefits of Programmatic Advertising: Why It’s a Game-Changer
- The Future of CTV: Powered by Commerce Media Data
- Understanding Supply Side Platforms (SSPs): A Comprehensive Guide
- Elevating LG Display’s OLED TV Brand Awareness Through a Data-Driven CTV Campaign
- Maximizing the Impact of Media Mix Models: Best Practices
- Boost Your Programmatic CTV Campaigns with These 3 Proven Strategies
- Unlocking the Power of Advanced Marketing Measurement
- The Rising Costs of CPCs and the Threat of Temu in Digital Advertising
- The Power of Recency & Frequency: The Basics for Programmatic
- How Attribution Can Impact Insights In Programmatic Media
- Real-Time Bidding (RTB): What Marketers Need to Know
- Move Over For CTV! Social Media and Google Growth Is Slowing in Political Ads
- Maximizing Impact with Context-Based Campaigns
- Connected TV Becoming the Giant of US Political Advertising
- The Big Play: The Power of Advertising Alongside Live Sports Streaming
- The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution
- Shaping the Future: The Rise of Connected TV in Advertising
- Targeting High Net Worth Individuals: Above The Fold’s Blueprint for Elevating a Real Estate Investment Fund
- Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth
- The Perfect Performance Marketing Media Mix
- B2B Marketing Trends – AI And Programmatic Media
- Unlocking Cost-Effective Legal Advertising: The Power of Programmatic Marketing
- Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement
- Are You Reaching Your Ideal Customers Beyond Google and Facebook?
- Golden Opportunity in the Era of Cookie Deprecation – A Call for UID
- A True Media Mix in Performance Marketing
- Programmatic Out-of-Home Ad Spending Takes Off in the US
- The Exciting Future of Advertising After Cookies
- What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era
- How AI and Automation Are Revolutionizing Programmatic Advertising
- How Data Targeting Helps Your Ads Reach the Right Audience
- Is Programmatic Advertising A Good Fit For Small Businesses?
- What is Keyword-Level Search Retargeting?
- Leveraging Programmatic Advertising to Reach Senior Living Prospects
- Why You Should Integrate Programmatic Into Your Performance Marketing Strategy
- Programmatic Advertising: The Future of Real Estate Marketing
- CTV for Local Advertisers
- The Importance of Equitable Advertising
- Expanding Horizons: Exploring the Diverse Ad Formats of Programmatic Advertising for B2B Marketers
- Harnessing B2B Behavioral Targeting with Programmatic Advertising
- Mastering B2B Demographic Targeting with Programmatic Advertising
- Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising
- Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising
- The Explosive Growth of Connected TV (CTV)
- 4 Strategies to Rev Up Your Digital Marketing Strategy
- The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience
- Contextual Advertising in A Cookie-Less Future
- What is Geofencing?
- Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era
- Quick Guide To Geofencing Strategies for SMB Businesses Across Industries
- Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN)
- Unlocking the Future of Advertising: 2023 Predictions for Programmatic and Addressable Targeting
- Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home
- Why You Should Set Up Google Analytics 4 Now: Unlock Customization and Machine Learning Benefits
- Above the Fold Founder and CEO, Jessica Chase, Shares Her Journey on The Beautiful Shifts Podcast
- 4 Ways To Benefit From Programmatic Podcast Advertising
- Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising
- Our Pillar In Service: Above the Fold Team’s Community Service Project to Foster a Culture in Giving Back
- Programmatic Video: Gaining Momentum
- Expand Revenue Potential in Q4 with Programmatic Behavior Targeting
- Frequent Questions about Programmatic Advertising for E-Commerce Brands
- Podcast Edition: Insights From Building a Programmatic Advertising Agency
- Credit Union Advertising for Foot Traffic and Digital Conversions
- 4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants
- Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns
- 3 Ways to Utilize Native Advertising to Increase Purchase Intent
- Case Study: Helping Start-up Drive Growth To Attract Investors
- Programmatic Advertising Built for the Fast Pace and Personalization of Politics
- Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns
- Advertising Approaches For Private Practice Healthcare: Dental, Physicians, Hospitals, and Doctors
- Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies
- FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?
- The Meta Implosion & How Programmatic Advertising Can Fill the Gap
- 5 Programmatic Ad Strategies for Luxury Real Estate
- Audio Campaigns and Higher Education
- The Unnecessary Expenses of Personal Injury Advertising
- Addressable Geofencing Explained
- What In The World Is Programmatic Advertising???
- What Is Unified ID 2.0?
- A Growth Marketers Job
- Team Engagement Podcast – Having a Plan Boosts Confidence
- Are Marketers Too Focused on ROI?
- Podcast Edition – Chatfunnels – An Essential Intro to Programmatic Advertising with Josh Aston
- Podcast Edition – Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets
- New Data – How Many TouchPoints to Convert in 2021?
- Should I Buy Direct On Hulu, Roku Or My Local TV Station?
- Put the Ball Right Where Your Customers Want It
- Invaluable Data Is At Your Fingertips
- Preparing For A Cookieless Future in Digital Advertising
- Why Competitor Conquesting Works (& Tips)
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